Hello, I’m Justine Boudeville, art director & graphic designer from south of France, based in Astaffort-47. Boubou studio is an art and design studio created in 2017. I like to work with different actors, but especially in the field of culture and art as a whole. I like to respond with design that raises current, ecological, political and social issues. I recently put some of my creations on sale, feel free to take a look in the store.available
for freelance ⎯ and collaborative work 🌱 contact by email : boubou.studio@hotmail.com
b 𖦹 u b 𖦹 u 𓁿 s t u d i 𖦹 ✴︎ b 𖦹 u b 𖦹 u 𓁿 s t u d i 𖦹 ✴︎ b 𖦹 u b 𖦹 u 𓁿 s t u d i 𖦹
Hermès atelier
Illustrations for the Customer Experience - Leather Goods team, invitations for the Herbag novelty, "Create your own". Creation of an “ALC - A la carte” personalization application to create your own customized bag!
From podium website design and product simulations to illustration, the projects are many and varied. Following the COVID-19 crisis, Hermès set out to digitalize the podium.
@Paris — FR.
016. Feng shui book
"21 Days to Improve Your Sleep and Boost Your Vitality"
Ebook Edition, by Aude Bonilla and Frédérique Poquet.
This book invites you to discover the secrets of a Zen bedroom through the power of Feng Shui. This book aims to give you all the keys to easily and independently manage your own diagnosis and provide you with the personalized solutions best suited to your lifestyle and environment. It offers a 21-day user guide, a step-by-step guide to simple, practical, and effective solutions to make your sleeping space a ally for your nights.
Layout of a 132-page interactive book with photos and illustrations.
@Marseille — FR.
015. Rubato
Society game for musicians
Packaging & Logo
A concept created by Corentin Le Roy, pianist and composer. Rubato is a set of musical dice that allows musicians to creatively develop new musical ideas. This board game allows players to randomly use musical degrees to generate new harmonies and improvise. By using the different dice in the RUBATO dice set, a player can randomly select one or more notes, a tempo, a musical mood, a chord type, etc. Following the success of his videos posted on social media, the idea of bringing this project to fruition emerged. Rubato is aimed at musicians wishing to develop and enrich musical ideas, participating in composition, whether instrumental or computer-assisted.
Rubato will be graphically inspired by a dynamic, pop, and creative board game: a timeless and recognizable design. Examples include Jungle Speed or Perudo. To attract attention, we will use a palette of bright colors and unique, rounded, and fun typography. It is important to highlight the musical and playful side of the graphic identity.
@Toulouse — FR.
014. Oscia RecordsVisual identity for a techno label in Nantes
Oscia Records is an emerging techno label based in Nantes that explores the hypnotic vibrations of minimal and dub techno. Driven by a percussive and spatial approach, the label has two main focuses: a music production and distribution platform, as well as an event space dedicated to electronic culture, combining parties, open airs, and music initiations.
Oscia's visual identity must reflect this vision: a minimalist and striking logo, easily recognizable and adaptable, evoking both the undulation of sound and the raw rigor of techno.
@Nantes - FR.
013. Manifesto edition
“Drop everything and live in the Cévennes”
Manifesto written by Daniel Francois and designed by Boubou Studio.
The autobiography of Daniel François, a tenacious and determined farmer in the Cévennes from 1977 to the present day. He is behind the creation and subsequent transfer of a farm promoting biodiversity, respecting nature, and practicing organic farming.
@Castagnols — FR.
012. Physarum
Logotype for the musician Physarum
Typographic logotype for the artist Physarum. Is a songwriter, composer and multi-instrumentalist based in Toulouse. His passion for music spans various instruments, with a focus on creating authentic soundscapes that elevate the mind and take listeners on a journey.
@Marrakech — MR.
011. Collage poster
Poster for COP21
Visionary, fictional advertising campaign depicting a critical universe of a society caught up in the natural disasters threatening the PACA region. Of all metropolitan France, the Provence-Alpes-Côte d'Azur region is the most exposed to natural hazards. They are omnipresent, from landslides and earthquakes to floods, tsunamis, forest fires and avalanches. Today, prevention is the most effective way of mitigating the potential effects of a disaster.
The (fictional) advertising studio "LA CATA", founded in 1969, is a company that predicts the future of planet Earth. While our citizens don't care about the future, planet Earth is getting worse and worse as the years go by. Our current generation has come to an end. This year will be the point of no return. Natural disasters are multiplying in the PACA region, having a devastating impact.
@Cop21, région PACA — FR.
010. Collage poster + Edition
Trip moon
Japanese construction company Obayashi has unveiled new advances in its project for an elevator that would take people into space by 2050. According to its designers, the device would extend over 96,000 kilometers, far beyond the 100-kilometer Kármán line that defines the boundary between Earth and space.
The system will transport people and goods to a purpose-built space station. It will use robotic cabins powered by magnetic linear motors. I propose a set of graphic intentions reflecting multiple creative orientations with regard to futuristic and scientific notions. Creation of an editorial object. Thanks to the COSMOS packaging, the winning ticket allows you to go to the moon. COSMOS contains a postcard, an explanatory book and a logbook of places to visit. This platform shows, through collage photographs, the accommodations accomplished on the moon, cʼest-à dire, restaurants, hotels, swimming pools... In short, all the daily life realized on earth, but adapted to the moon. Moreover this sʼinscrit in a retro-futuristic visual identity, using collages, to give the reader a visual idea.
@Toulon — FR.
009. Clic!
Travel diary
This pack showcases the leftovers from my trip to Barcelona during June 2019. A trace, a proof of travel, a form of life. Here, I demonstrate that travel is meant to be mobile, discovering the world through one's own eyes and creating one's own memories. The "Clic!" edition illustrates the intangible, the felt through sketches made in the moment, and the real through photographs.
The drawings, "feelings", are juxtaposed with the photographs, "reality". The tracing reveals the fragility of the feelings experienced during the photographic process. The two complement each other, but can also stand alone. These memories highlight the relationship between the intimate and the extimate.
@Barcelona — SP.
008. Matali Crasset workshop
La sieste
We see work as something we need to do, and something we should be doing better, and the solution is to take a nap. This would increase our productivity, performance and creativity. However, the answer does not lie in increasing our productivity by offering us time and space to rest in the workplace. The solution lies beyond that, in getting out of our professional environments, working less, or with more interest, being able to use our time for other purposes.
To be able to talk about rested, high-performance work and a slowed-down, calmed-down lifestyle, we need to consider the facts: the French are convinced that if they had four more hours (of free time) a day, they would be able to complete everything they set out to do.
@ESDM, Marseille — FR.
007. Byggdrasil
Soundcloud and vinyl cover for DJ
Visual identity representing a Tree-Man brought to life through a naive and folk graphic style. Texture and scan effects add depth, conveying a sense of authenticity and substance, like a drawing printed on old paper or engraved on wood. We could imagine a linocut version.
The tree, symbolically integrated into a circle, directly references Byggdrasil's tattoo, thus personifying the drawing and creating a strong visual connection with the artist. This inclusion reinforces the personal and intimate aspect of the project. The handmade typography reinforces this raw and artisanal feel, evoking an organic and instinctive universe. The overall effect is easily adaptable in color, allowing the visual to be adapted to the different atmospheres of party mixes. This approach gives a more instinctive and expressive dimension to the project, resonating with the free and natural spirit of Byggdrasil.
@Paris — FR.
006. Cards for trails
Chaud la rando !
We'd like to invite you to take part in an experiment designed to enhance the value of take-away experience boxes in a vending machine. It's a souvenir dispenser that prepares or extends a visit to the area.
The idea is to be able to take away a piece of our Provence, in a sensitive and singular way, while promoting Marseille's emblematic brands. I've designed a series of walking maps to help you discover Marseille and the surrounding area.
@La Fabulerie, Marseille — FR.
005. Dream Machine
Illustration 3D
Edouard Mercier is a thirty year old man living in Japan since his transfer, in the new technologies sector. Since he moved to Japan, he has been struggling with depression and loneliness in this new city where he finds himself alone. The engineer Hayato Takumi, his office colleague, offers him to be a guinea pig for one of his first inventions. He has imagined a machine capable of reading buried dreams, thanks to sensory sensors.
Edouard Mercier revisits his dreams, however, the nightmares he slept through resurface. One of them in particular, that he had as a child, disturbs him, which pushes him to return to France to solve this mystery. Were the nightmares he had as a child a reflection of those forgotten years ?
With @pan.gram.pangram; @mockup.maison ; @gercraftwork ; @lstore_graphics
@Cannes — FR.
004. Miam Editions
Micro / Macro
Miam is a collaborative, self-published magazine of artistic research and experimentation. It's the brainchild of a group of friends from Toulouse who want to unite around a common creation and discover young artists with great potential.
It brings together designers, graphic artists, aspiring writers and students of art, cinema and social sciences. MIAM magazine is produced by a local printer, in an eco-responsible way, on 100% recycled paper. Here, issue 4 with the theme: micro / macro.
@Toulouse — FR.
003. Thesis
Le voyage immobile
When we go on a trip, we're connected to our smart-phone 24 hours a day, to give news to loved ones, find our bearings on GoogleMap, take photos, read e-mails from work... In short, travel no longer disconnects us and doesn't reconnect us with the surrounding environment. We've become dependent on our nomadic technological devices, which we take everywhere with us. The nature of solitude and distance calls them into question, as does "time". These devices are changing our relationship to space-time.
Inspired by the current facts that we all encounter today, in the face of the coronavirus, notably confinement, where we can no longer move around freely. For everyone's health, it's our duty to stay at home. There's a very close link between stay-cation (cf. the thesis) and the compulsory confinement we're undergoing.
@Marseille — FR.
002. Thesis application
AFK, Awake from keyboard
How do you give people the chance to travel without leaving their sofa? Being confined myself, I need to find media tools within reach, so that I can appropriate them and create a journey outside 4 walls. Why not travel 1,000 km instead of 1 meter, as the French government recommends? Thanks to geolocation antennas and digital maps, it's easy for me to travel virtually.
My role as a graphic designer is to stimulate debate and reflection around this societal issue that we are all living through. Through fictional design, I seek to immerse the public in a multiverse, where worlds become extraordinary and take us out of our comfort zone. I aim to create a sense of wonder, to make us forget our everyday lives and to offer an extraordinary journey, all the while drawing inspiration from real cartographic collections. With the technologies we have at our disposal, notably retouching and virtual reality software, this would allow me to distort reality, in order to create a new one.
@ Marseille — FR.
001. Newpapper
Motif du vivant
"Oh, look how beautiful! I hadn't seen that detail." I linger on these details, like a cache of patterns. By harvesting graphic fragments, I aspire to bring the latter to life.
I use digital technology in the service of craft, to create an interactive motif. The ceramics are connected to an Arduino board, which triggers a computer program, bringing the objects to life.
@Musée Borély, Marseille — FR.
© BOUBOU STUDIO 2025