Project 002 ︎︎︎
Publicity campaign, COP 21
2020 — 2021 

LA CATASTROPHE


    Visionary, fictional advertising campaign depicting a critical universe of a society caught up in the natural disasters threatening the PACA region. Of all metropolitan France, the Provence-Alpes-Côte d'Azur region is the most exposed to natural hazards. They are omnipresent, from landslides and earthquakes to floods, tsunamis, forest fires and avalanches. Today, prevention is the most effective way of mitigating the potential effects of a disaster.  

    The (fictional) advertising studio "LA CATA", founded in 1969, is a company that predicts the future of planet Earth. While our citizens don't care about the future, planet Earth is getting worse and worse as the years go by. Our current generation has come to an end. This year will be the point of no return. Natural disasters are multiplying in the PACA region, having a devastating impact.


@Cop21, région PACA— FR



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